Trillions of dollars each year if we think correctly using proven methods – Think and operate like Apple does.
We just had a political earthquake, but instead of fixing matters it is opening fissures that will hinder real innovative thinking by the brightest professionals and overall growth.
It is no one’s fault but our unique history of easy access to almost unlimited resources that has created a relaxed attitude what needs to be done in the long term. Our quarterly approach to finance and expectations of companies’ positive cash stream is not helpful for long-term change and innovation. Our new president has used the old methods of building cheap – even cheaper using every tax loophole there is. His method – and that of many developers in general – is first low cost with most glitter possible.
iPhones are innovative as the market place is brutal to Apple if they don’t. If were using the same means as iPhones that have improved energy usage each year, our buildings would not need the grid, be safer and infinitely more usable and comfortable.
Let’s just look at buildings and transportation. Since 1973, both have had green thinking on the agenda but it has been vigorously opposed by utility companies and builders. I can understand utility companies, as they are mandated to provide the best return possible for shareholders.
What I do not understand is builders objecting to green codes. For them, work is work, and they get paid by their effort. But the pressure is the developers whose wallets depend on competitive cost over competition. Our nation pays dearly for this. We complain about taxes, but these kinds of savings are equal to the annual budget of the USA, fiercely fought over on Capitol Hill in Senate and the House.
This isn’t chicken feed – it would show that we were as smart as Apple is – or better. Architects have wanted to do this for decades, but never allowed to.